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Foot Locker stock reverses early losses as it unveils plan to expand sneaker line and relaunch core brand

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Foot Locker Inc. stock reversed premarket losses early Monday, after the sporting goods retailer’s stronger-than-expected fourth quarter weighed against weaker-than-expected guidance for the current year.

The stock
FL,
-1.03%

was last up 1.5% ahead of Monday’s open, after earlier falling more than 3%.

The New York-based company posted net income of $19 million, or 20 cents a share, for the fiscal quarter to Jan. 28, down from $103 million, or $1.02 a share, in the year-earlier period. Adjusted per-share earnings came to 97 cents, well ahead of the 51 cent FactSet consensus.

Sales fell 0.3% to $2.334 billion from $2.341 billion a year ago, also ahead of the $2.146 billion FactSet consensus. Same-store sales rose 4.2%, while FactSet expected a decline of 6.7%.

Same-store sales were boosted by increased traffic and improved access to fresh inventory, which lifted sales across brands and regions.

“Our team delivered a great finish to the year with strong fourth-quarter results that capitalized on resilient Holiday demand and a compelling assortment and inventory position from our brand partners,” Chief Executive Mary Dillon said in a statement.

The company is planning to simplify its operations in 2023 and invest in core businesses, she added, a plan that it will outline later Monday at an Investor Day.

The company now expects fiscal 2023 same-store sales to fall 3.5% to 5.5% and for adjusted EPS to range from $3.35 to $3.65. The FactSet consensus is for same-store sales to fall 1.5% and for EPS of $4.11.

See also: Hibbett profit and sales fall below estimates as shoppers buy footwear but shun apparel

The company is also planning to overhaul its Asia operations, closing stores and e-commerce in Hong Kong and Macau. It plans to convert its current owned and operated stores and e-commerce in Singapore and Malaysia to a license model, to continue to operates its stores in South Korea and to pursue growth in Asia via license partners.

The company’s Investor Day will detail its new “Lace Up” plan, which is designed to propel the company into its next phase, by expanding sneaker culture as a core move.

Also read: Foot Locker cuts staff and another exec departs: ‘Every executive from the 2019 analyst day is now gone,’ analyst says

The company is planning to create “more distinction among banners,” by relaunching its Foot Locker brand, overhauling its real estate with new formats, shifting out of malls and closing underperforming stores.

To reset its relationship with customers, it will also upgrade its loyalty program and improve its analytical capabilities. Finally, it plans to improve its omnichannel and e-commerce offering.

The company is targeting sales growth of 5% to 6% for fiscal 2024 through 2026. It expects same-store sales to grow 3% to 4% over the period, while adjusted EPS is expected to grow in the low to mid-20s.

The stock has gained 31% in the last 12 months, while the S&P 500
SPX,
-1.10%

has fallen 12%.

See also: Nike stock drops 10% as execs predict cheaper clothing for at least the rest of the year

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Jacob Keiter is a husband, a writer, a journalist, a musician, and a business owner. His journey to becoming a writer was one that was paved with challenges, but ultimately led him to find his true calling. Jacob's early years were marked by a strong desire for creative expression. He was always drawn to music, and in his youth, he played in several bands, chasing the elusive promise of fame and success. However, despite his best efforts, Jacob struggled to find the recognition he craved. It wasn't until he hit a low point in his life that Jacob discovered his love for writing. He turned to writing as a form of therapy during a particularly difficult time, and found that it not only helped him to cope with his struggles, but also allowed him to express himself in a way that he had never been able to before. Jacob's writing skills quickly caught the attention of others, and he soon found himself working as a journalist for The Sun out of Hummelstown. From there, he went on to contribute to a variety of publications, including the American Bee Journal and Referee Magazine. Jacob's writing style is reflective of traditional journalism, but he also infuses his work with a unique voice that sets him apart from others in his field. Despite his success as a writer, Jacob also owns another business, JJ Auto & Home, which specializes in cleaning. Jacob's commitment to excellence is evident in all of his endeavors, whether it be in his writing or in his business ventures. Today, Jacob is the author of two books and continues to inspire others through his writing. His journey to becoming a writer serves as a reminder that sometimes our darkest moments can lead us to our greatest achievements.

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