Written by Jake Keiter and Featured in our August 2023 Print Edition!
In the ever-growing world of grooming and self-care, J&B Beard Oil Company has emerged as a shining star, providing high-quality beard oils that promote healthy and luscious facial hair. Founded just over a year ago, this family-run business has gained a dedicated following and continues to expand its product line and customer base.
The journey of J&B Beard Oil Company began when Brock, the owner decided to grow out his beard. However, he faced challenges with finding the right products that would nourish and enhance his facial hair without causing any adverse effects. Determined to find a solution, they delved into extensive research and experimentation, crafting their very own beard oil formula at home.
The results were astounding. Not only did the homemade beard oil leave his beard smelling delightful, but it also made it noticeably healthier and more manageable. Friends and acquaintances took notice of the transformation and expressed their interest in trying the product for themselves. Encouraged by the positive feedback, the couple made the decision to turn their passion into a business.
When it comes to creating the perfect formula, J&B Beard Oil Company takes pride in their meticulous approach. The founders sought inspiration from various sources, including their children, their children’s significant others, family members, and close friends. Each member of the family contributed their unique scent profiles, resulting in a diverse range of six distinct fragrances.
Among the array of scents, the Revolver beard oil quickly rose to popularity, captivating customers with its unique aroma. However, the Bonsai scent is gaining significant traction and is on its way to becoming another customer favorite. To cater to a wider audience, J&B Beard Oil Company also offers gift packs that include an oil, a balm, a handmade soap, and a soap saver bag, providing customers with a complete beard care experience.
While beard oil may seem like a niche product, J&B Beard Oil Company has found success by strategically positioning themselves where the beards are. They actively participate in various events such as bike nights, truck shows, and crafter events, connecting directly with their target audience. In addition to in-person sales at vendor events, the company also sells its products online and has established partnerships with several barber shops and salons.
Looking ahead, the founders have ambitious plans for the growth of J&B Beard Oil Company. Their goal is for one of them to be able to dedicate their full attention to the business while the other continues with their current job. They envision opening a brick-and-mortar store to further establish their brand presence and provide a hub for beard enthusiasts.
In addition to their current success, J&B Beard Oil Company is excited about their upcoming events. With a busy schedule throughout the year, attending various vendor events, including those at Susquehanna Valley Harley Davidson and Schaefer’s Harley Davidson, the company is continuously expanding its reach and engaging with new customers. To stay updated on their event schedule, interested individuals can follow their Facebook group or visit their website.
Not content with just catering to the bearded community, J&B Beard Oil Company is exploring the possibility of expanding their product line to include offerings for women. Inspired by local salon owners Kristen Shenk of Style and Grace Salon in Cleona and Cherish Saltzer Vasquez of Fabyoulous Hair Salon in Lebanon, the company plans to introduce women’s essential oil perfumes, body scrubs, feminine scented soaps, and even a bikini wax after oil.
As J&B Beard Oil Company continues to make waves in the grooming industry, they remain committed to their mission of providing premium products that nourish and enhance facial hair. With their dedication to quality, customer satisfaction, and innovative expansion plans, it is clear that J&B Beard Oil Company is poised for an exciting and prosperous future.
