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Tesla cuts prices for Model S and Model X in U.S. in bid to boost sales

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Tesla Inc. cut the prices of its Model S and Model X vehicles in the U.S. late Sunday, in a bid to boost sales in the final month of the first quarter.

According to Tesla’s website, prices for the Model S sedan were cut by $5,000, with the basic version now costing $89,990, down from $94,990 previously, and the high-performance Plaid version starting at  $109,990, down from $114,990. Prices for the Model X SUV were slashed by $10,000, with the basic version now costing  $99,990, down from $109,990, and the Plaid version at $109,990, down from $119,990.

In January, Tesla, cut prices on its Model 3 and Model Y vehicles. While that raised some concerns on Wall Street of sagging demand and lower margins, Piper Sandler analysts said the move could succeed in boosting sales and increasing its market share.

Last week, Tesla held its annual investor day and executives said the electric-vehicle maker was determined to cut manufacturing costs and prices for consumers. “The desire for people to own a Tesla is extremely high. The limiting factor is their ability to pay for a Tesla,” Chief Executive Elon Musk said, according to a FactSet transcript.

Tesla shares
TSLA,
+3.61%

have surged 60% year to date, but are still down about 30% over the past 12 months, compared to the S&P 500’s
SPX,
+1.61%

5% gain in 2023 and 6.5% decline over the past year.

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Jacob Keiter is a husband, a writer, a journalist, a musician, and a business owner. His journey to becoming a writer was one that was paved with challenges, but ultimately led him to find his true calling. Jacob's early years were marked by a strong desire for creative expression. He was always drawn to music, and in his youth, he played in several bands, chasing the elusive promise of fame and success. However, despite his best efforts, Jacob struggled to find the recognition he craved. It wasn't until he hit a low point in his life that Jacob discovered his love for writing. He turned to writing as a form of therapy during a particularly difficult time, and found that it not only helped him to cope with his struggles, but also allowed him to express himself in a way that he had never been able to before. Jacob's writing skills quickly caught the attention of others, and he soon found himself working as a journalist for The Sun out of Hummelstown. From there, he went on to contribute to a variety of publications, including the American Bee Journal and Referee Magazine. Jacob's writing style is reflective of traditional journalism, but he also infuses his work with a unique voice that sets him apart from others in his field. Despite his success as a writer, Jacob also owns another business, JJ Auto & Home, which specializes in cleaning. Jacob's commitment to excellence is evident in all of his endeavors, whether it be in his writing or in his business ventures. Today, Jacob is the author of two books and continues to inspire others through his writing. His journey to becoming a writer serves as a reminder that sometimes our darkest moments can lead us to our greatest achievements.

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