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Elon Musk to unveil Tesla’s ‘Master Plan 3’ on investor day — here’s what to expect

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Tesla Inc. Chief Executive Elon Musk teased a “Master Plan 3” for the electric-vehicle maker on March 1, nearly a year after he first tweeted about the blueprint.

Musk said late Tuesday that details will be unveiled at Tesla’s
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investor day on March 1, scheduled to take place at the company’s Texas headquarters.

“We suspect his plan will tie together” with Tesla’s 2016 Master Plan 2, mentioning robotaxis, shared rides to reduce driving miles, “megapack” batteries, and recycling targets, said Chris McNally, an analyst with Evercore ISI.

Musk tweeted on March 16 that he was “working on” the plan:

Musk released the second Master Plan in March 2016, promising a few things that have fallen short of reality.

See also: Ford logs $2 billion loss in 2022, says profit was left ‘on the table’

Tesla still does not have an electric bus, for instance, and a basic trim of its cheapest electric vehicle, the Model 3 sedan, starts at $43,500. Tesla said in January that a “next generation” vehicle platform is in the wings.

Part 2 also included some autonomy and car-sharing goals that haven’t come to pass.

The first plan, from 2006, outlined Tesla’s strategy of starting off with a pricey and highly desirable sports car as a springboard to future more affordable EVs.

Don’t miss: Tesla and Ford are cutting auto prices, but GM says it won’t

Autopilot and Full Self Driving, Tesla’s suite of advanced driver-assistance systems for highway and urban driving, are under probes from several state and federal agencies. Tesla “robotaxis,” shared driverless cars, are also not yet available.

Consumer Reports recently ranked Autopilot “middle of the pack” in autonomy, bestowing higher marks on Ford Motor Co.’s
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BlueCruise and on General Motors Co.’s
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SuperCruise.

“Tesla hasn’t changed Autopilot’s basic functionality much since it first came out, instead just adding more features to it,” Consumer Reports said.

For all ADAS, Consumer Reports cautioned that driver attention is needed at all times, saying that “cars that can truly and safely drive themselves remain a long way off.”

Shares of Tesla have lost 35% in the past 12 months, compared with losses of around 9% for the S&P 500 index.
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Jacob Keiter is a husband, a writer, a journalist, a musician, and a business owner. His journey to becoming a writer was one that was paved with challenges, but ultimately led him to find his true calling. Jacob's early years were marked by a strong desire for creative expression. He was always drawn to music, and in his youth, he played in several bands, chasing the elusive promise of fame and success. However, despite his best efforts, Jacob struggled to find the recognition he craved. It wasn't until he hit a low point in his life that Jacob discovered his love for writing. He turned to writing as a form of therapy during a particularly difficult time, and found that it not only helped him to cope with his struggles, but also allowed him to express himself in a way that he had never been able to before. Jacob's writing skills quickly caught the attention of others, and he soon found himself working as a journalist for The Sun out of Hummelstown. From there, he went on to contribute to a variety of publications, including the American Bee Journal and Referee Magazine. Jacob's writing style is reflective of traditional journalism, but he also infuses his work with a unique voice that sets him apart from others in his field. Despite his success as a writer, Jacob also owns another business, JJ Auto & Home, which specializes in cleaning. Jacob's commitment to excellence is evident in all of his endeavors, whether it be in his writing or in his business ventures. Today, Jacob is the author of two books and continues to inspire others through his writing. His journey to becoming a writer serves as a reminder that sometimes our darkest moments can lead us to our greatest achievements.

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