M&M’s swaps ‘spokescandies’ for Maya Rudolph after public meltdown


Those once-beloved M&M’s “spokescandies” are apparently the latest layoff victims.

M&M’s, the popular candy that’s part of the privately-held Mars, Inc. portfolio, announced via Twitter on Monday that it was putting the spokescandies on “an indefinite pause” and making Maya Rudolph, the veteran comedic actress, its new spokesperson.

The brand clearly wasn’t ignoring the fact the spokescandies had become a lightning rod for controversy. Last year, the brand announced that it was changing the looks of the female green and brown spokescandies — in particular, the green one traded in heels for sneakers, and the brown one stilettos for a pair of practical pumps — in an effort to make the mascots “more inclusive, welcoming, and unifying.” In other words, to not play into sexual stereotypes.

Last fall, M&Ms introduced a new purple M&M, also female, “designed to represent acceptance and inclusivity.” And the three lady M&Ms were featured in a special-edition, all-female package earlier this month designed to celebrate women’s empowerment. But that also sparked outrage online.

All of this led to a fair degree of backlash, with some critics — notably, Fox News’ Tucker Carlson — charging that the brand was getting too politically correct or “woke” with its spokescandies.

So, now it appears that M&M’s is playing it safer by going with the popular Rudolph as its cheerleader. As the brand said on Twitter, “now we get it — even a candy’s shoes can be polarizing.” A brand spokesperson told MarketWatch that Rudolph will make her first appearance in support of M&M’s in an upcoming Super Bowl campaign.

But this move has also created its own immediate backlash, with some charging that M&M’s caved into political pressure for no reason.

Or as journalist John Voelcker tweeted: “How incredibly stupid has our public discourse become?…They’re candies.”


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Jacob Keiter is a husband, a writer, a journalist, a musician, and a business owner. His journey to becoming a writer was one that was paved with challenges, but ultimately led him to find his true calling. Jacob's early years were marked by a strong desire for creative expression. He was always drawn to music, and in his youth, he played in several bands, chasing the elusive promise of fame and success. However, despite his best efforts, Jacob struggled to find the recognition he craved. It wasn't until he hit a low point in his life that Jacob discovered his love for writing. He turned to writing as a form of therapy during a particularly difficult time, and found that it not only helped him to cope with his struggles, but also allowed him to express himself in a way that he had never been able to before. Jacob's writing skills quickly caught the attention of others, and he soon found himself working as a journalist for The Sun out of Hummelstown. From there, he went on to contribute to a variety of publications, including the American Bee Journal and Referee Magazine. Jacob's writing style is reflective of traditional journalism, but he also infuses his work with a unique voice that sets him apart from others in his field. Despite his success as a writer, Jacob also owns another business, JJ Auto & Home, which specializes in cleaning. Jacob's commitment to excellence is evident in all of his endeavors, whether it be in his writing or in his business ventures. Today, Jacob is the author of two books and continues to inspire others through his writing. His journey to becoming a writer serves as a reminder that sometimes our darkest moments can lead us to our greatest achievements.

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